I thought the concession was a nice touch. The guys running it were friendly and not gruff or rude like some, and they didn't make extravagant stuff; just the good, basic kind.
Me: "Hey, that smells good. What is it?"
Them: "KD, dude."
Basically my experience with it. Nice addition!
You know what this signature could use? I don't know, but it sure as hell isn't more cowbell.